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Navigating the California Real Estate Market in 2024: Key Trends and Insights

Tuesday, May 21, 2024   /   by Rich McNell

Navigating the California Real Estate Market in 2024: Key Trends and Insights

As we move through 2024, the California real estate market continues to be one of the most dynamic and complex markets in the United States. Whether you're a buyer or a seller, understanding the current trends can help you make informed decisions. Here's a look at some of the key trends shaping California's residential real estate market this year.

1. Continued High Demand and Low Inventory

The California housing market remains competitive, with high demand and low inventory being significant factors. Many potential sellers are holding onto their properties due to the uncertainty in the economy and rising mortgage rates, which in turn limits the number of homes available for sale. This scarcity is driving up prices, making it a seller's market in many regions.

2. Rising Mortgage Rates

Mortgage rates have been on an upward trajectory, affecting both buyers and sellers. Higher rates mean higher monthly payments, which can deter some buyers from entering the market. For sellers, this could translate to fewer potential buyers, particularly in the lower to mid-range price brackets. However, those who do buy are often more financially stable and serious about their purchase.

3. Shift to Suburban and Rural Areas

The pandemic-induced trend of moving away from urban centers continues in 2024. Many buyers are seeking more space and are willing to move to suburban or even rural areas to find it. This shift is partly driven by the increased prevalence of remote work, allowing people more flexibility in where they live. Suburban and rural areas in California, particularly those with good schools and amenities, are seeing a surge in demand.

4. Sustainability and Green Homes

Sustainability is becoming increasingly important to California homebuyers. Properties featuring energy-efficient appliances, solar panels, and other green technologies are more attractive and often command higher prices. This trend is in line with California's progressive environmental policies and the growing awareness of climate change.

5. Market Variations Across Regions

California's real estate market is not monolithic; it varies significantly by region. Coastal areas like San Francisco and Los Angeles continue to be pricey and competitive, while inland regions like the Central Valley and parts of Northern California offer more affordability. Understanding these regional differences is crucial for buyers and sellers alike.

Tips for Buyers and Sellers
For Buyers: Patience and preparation are key. Get pre-approved for a mortgage to strengthen your offer and be ready to act quickly in a competitive market.

For Sellers: Highlight your home's unique features, particularly any green or tech-savvy upgrades. Pricing your home competitively and working with a knowledgeable real estate agent can help you navigate the market and achieve the best possible outcome.


The California real estate market in 2024 is characterized by high demand, low inventory, rising mortgage rates, and a continued shift towards suburban and rural living. Sustainability and technology are playing increasingly important roles. By staying informed about these trends, buyers and sellers can better navigate the market and make savvy real estate decisions.

For personal advice and the latest market insights, don't hesitate to reach out. Whether you're looking to buy or sell, we're here to help you every step of the way.

Rich McNell, REALTOR®
CA DRE #02213307

Rick Fuller Team

Rick Fuller Team
Serving Northern California for over 21 years
DRE #01874995

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